DMZ Innisfil (use back entrance), 8000 Yonge Street, Innisfil
Overview
Learn the difference between Search Engine Optimization (SEO) & Generative Engine Optimization (GEO) to understand best marketing practices.
If someone searched for your business online today... would they find you?
Search engines are evolving quickly, and artificial intelligence is changing how people discover businesses, products, and services online. For many business owners, SEO can feel overwhelming, technical, or full of confusing advice.
This 2-hour workshop will break down what search optimization actually means in today’s digital space. During this session, you’ll learn how search engines and AI-powered tools are shaping the way customers find businesses in 2026, and what practical steps you can take to improve your website visibility today.
Whether you’re managing your own website or working with a marketing team, this workshop will help you better understand how search works and how to position your business so the right people can find you online.
Meet the Speaker
Jiun Liao is a seasoned speaker and strategist with a passion for ethical marketing and redefining how businesses engage with their audiences.
With a background in psychology and an affinity for understanding human behaviour, Jiun teaches strategies that foster genuine connections between businesses and their audiences through digital advertising, social media, and campaign planning. His approach emphasizes relationship building and storytelling as a way to generate sustainable growth.
