Entrepreneurial Journey Map

Entrepreneurial Journey Map

The Entrepreneurial Journey Map displays a roadmap to entrepreneurship with key milestones and business support resources across Simcoe County at each step. This map is a great resource as you navigate the world of entrepreneurship and look for assistance along the way. It empowers local businesses with regional support and resources to assist in every step of the entrepreneurial journey!

View the Entrepreneurial Journey Map

How to use the Entrepreneurial Journey Map

To get started, download the Entrepreneurial Journey Map, review its phases and milestones, and determine which milestone your business is currently at and what support you need to get to the next milestone.

The steps

  1. Where are you? Review the map and identify your current phase (Dream, Launch, Grow, Scale, and Exit) and milestone on the journey.
  2. What's next? Look ahead to the next milestone you want to achieve and ask yourself, "What actions do I need to take to move forward?".
  3. Who can help? Achieve your next milestone with partner support. Review the top support partners for your specific milestone highlighted on the map and connect with local support partners and resources that align with your current milestone.

The phases

Phase 1: Dream

The goal of this stage is to assess the feasibility of a business concept and validate if a business is viable.

Phase 2: Launch

The goal of this stage is to begin business operations and gain traction (customers buying product/service).

Phase 3: Grow

The goal of this stage is to grow the size of the business by increasing offerings, market, and/or customer base.

Phase 4: Scale

The goal of this stage is to quickly maximize revenue and profit through a streamlining of processes, application of technology, or other sustainable efficiencies.

Phase 5: Exit

The goal of this stage is to exit the business either by selling or closing it.